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Murdoch Sports Campaign.

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Brief

With the current COVID-19 pandemic, many students are now spending less time on campus and finding it harder to engage with campus culture and initiatives. Murdoch Sport aims to have Murdoch University accredited as a FISU Healthy Campus. 

The FISU Healthy Campus program will serve as the structure behind Murdoch Sport's goal to totally enmesh wellness in all aspects of Murdoch life.

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Tactic 1

Sport and Well-Being Unit (SWB)

 

SWB (Sport and Well-Being) is a proposed optional spine unit for first year students, intended to inform the future of their studies.

The unit aims to provide students with an incentive to engage with Murdoch’s sporting culture, while also learning important skills relating to managing mental well-being. 

The unit will be inclusive for all students of all sporting abilities and will inform and educate on how physical and mental

well-being can impact overall success at university.

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"Think Different,

Think Healthy"

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Tactic 2

Bush Court Sports

A weekly inclusive lunch time event encouraging student participation in casual sporting activities, run by Murdoch Sports.

Bush court sports aims to engage students in a sporting and wellness culture at university, as well as to showcase the array of sports Murdoch University has to offer.The initiative will also act as a promotional tactic for Murdoch Sports, encouraging enrolment and engagement with their facilities and Vikings teams.

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Tactic 3

Art Decals

The campaign intends to install three pieces of art as decals across campus to encourage more thought of the importance of health and wellness at university, as well as to raise interest in the physical activities that are provided by Murdoch Sports.

The decals will be featured across campaigns in high traffic areas across windows, walls, as well as at floor level.

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Murdoch Sports has chosen to go ahead with further planning of our art decals to promote their message.

© 2021 by Elli Swanson.

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